BabyBjörn

Home /
Brands /
BabyBjörn

BabyBjörn

When BabyBjörn was started in 1961, the founder, Björn Jakobson, had a clear business concept:

“To make life easier for families with small children by developing safe and innovative products of the highest quality for children up to three years.”

This year marks exactly 50 years since BabyBjörn started. BabyBjörn remains a Swedish family company, but today their products can be found all over the world. Trends have come and gone, but small children’s need for security and closeness has not changed. To date, more than 30 million children have been carried by their mothers and fathers in BABYBJÖRN baby carriers. By never launching a product that does not live up to high quality and safety standards, BabyBjörn has earned the trust of parents worldwide. This is only possible when everyone who works in and is involved with the company has the same deep commitment to his or her work. Many of BabyBjörn employees are themselves parents with small children and are driven by a desire to always exceed what is expected of them. BabyBjörn baby carriers, babysitters, potty chairs, travel cribs and other products simply must be the best available on the market.

How it started

Babysitting can have unexpected consequences for a young student. In Björn Jakobson’s case, it became the impetus for his life’s work, the company BabyBjörn AB. During a trip to the USA in the beginning of the 1960s, a babysitter caught Björn’s eye and he brought it back for his nephew, Nils, who he often babysat. Nils immediately liked the babysitter. So much so, that he actually used it until he was a year old. Since babysitters could not be purchased in Sweden at the time, Björn started a company with his sister-in-law Elsa (Nils's mom) to manufacture a Swedish equivalent. In Gnosjö, he found a supplier who could make the frame, while the seat was made from store-bought scraps of fabric. Production began, but sales were pitiful. Reviews were very positive, however, which resulted in several articles in Swedish dailies. Finally, demand picked up. The babysitter became a hit in Sweden, as well as in the rest of Europe. In time, it also became a bestseller in the USA.

The next big step in the company’s history came at the beginning of the 1970s. New research showed that early attachment and closeness to their parents plays a vital role for the continued development of newborns. At Karolinska University Hospital in Stockholm, Dr. John Lind was one of the first to inform new parents how important physical contact is for creating an emotional bond between babies and their parents.

Björn Jakobson, who now had three small children of his own, was inspired by pediatricians’ hopes that parents would carry their children close to their bodies. He developed a baby carrier that made it possible for parents to have this important physical contact with their babies and their hands free at the same time. The baby carrier, which was called "Hjärtenära" (”Close to the Heart”), was tested with great success on the Jakobson family’s fourth child.

Since then, tens of millions of babies have been carried close to their parents during the first important months of their lives.

For catalog click on the link of the manufacturer, please. In case, you have found a product you like and can't find it in our shop feel free to contact us.